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Campaign for San Guiseppe Salami Co.
Strategic Campaigns
Winter 2021
The final project for this class was to create a campaign for our client: San Guiseppe Salami Company. Our campaign really focused on making the San Guiseppe Salami Co. have a stronger presence on social media, and the common theme was that this product is the "best for your charcuterie board and beyond."
Below are the deliverables I completed for the team project which included: conducting a focus group/writing the insights, making digital advertisements, mock ups for sms marketing, email campaigns and creating the aesthetic of a box the company would send to charcuterie board influencers.
Focus Group

Ads


Thank you: card, email and text



Influencer Box
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